Business - Page 7

Business / 23 Nov 2020

7 Effective Personal Branding Tips for Designers (+ Examples)

Branding is an important aspect of every business. Not just for big companies and startups, but it’s also true for freelancers and professionals. Especially for designers.

The way you create your personal brand will play a key role in your success as a professional. Because your brand is how your clients perceive your work and your business.

How do you create a successful personal brand? As the brand futurist Simon Mainwaring said, you should first “define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

That’s exactly what this article is all about. To help you define your core values and the tone of voice to create a successful personal brand as a designer.

Whether you’re starting out in the design industry or looking to refresh your existing branding style, follow these tips to make sure you build a winning personal brand for your business.

PowerPoint Templates / 30 Sep 2020

How Many Slides to Use in a Presentation? 5 Tips

There’s nothing worse than a presentation that goes over time or poorly-designed slides that cram too much information onto the screen at once.

While there are a lot of things that can dictate how many slides to use in a presentation, key factors include how long you have to speak, what content you are presenting, and the visual nature of the content. (Some speakers don’t need slides at all to keep audiences engaged!)

Here, we’re breaking down common presentation times with a guide for how not to overload slides, and use them well—no matter what type of talk you are giving.

Business / 17 Aug 2020

What’s Your Design Diet? Music, Podcasts & Books to Keep You Inspired

Some days are harder than others when it comes to sparking creativity. I find that keeping a solid rotation of other art forms in my routine can keep those juices flowing a little better.

It’s all part of your design diet – music, podcasts, books, challenges, and other design goodies that keep you inspired to push forward, try new things and work at your full capacity.

Your design diet can change from time to time. For me, it ebbs and flows in what type of media and art I consume. From binging on podcasts, to listening to new musicians that help me find a groove, I rely a lot on others to share some of the best new things.

And that’s what this article is primed to do. I’m going to share some of my favorites with you and I’d love it if you shared some of yours with me on social media.

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

Instagram Templates / 8 Jul 2020

11 Tips to Boost Your Design Profile on Social Media (Without Looking Sleazy)

Most designers have no problem creating great visuals to share on social media. (That’s almost a no-brainer!) But how can you boost your profile on social media channels without looking sleazy?

There’s a fine line between fun, engaging content, and pushy or overwhelming. There’s a lot of value in showcasing your work online, and you want to do it the right way.

Here, we’re going to look at how to make the most of your design profile on social media. These tips work for personal and business accounts, and they help you walk the path of using social media in a genuine and helpful way.

Business / 29 Jun 2020

SEO for Designers: A 101 Primer

Most designers don’t consider search when it comes to building a website. That’s a mistake. Optimizing for search is just as important as information architecture and should be part of the product design from start to finish.

This is true both for your own knowledge that the project stands the greatest chance of commercial success, and for your client too!

Whether you are starting a new project or redesigning your portfolio, working with search engine optimization in mind from the start is a smart idea.

Here, we’ll look at some of the most basic SEO tips to help you get started on the right path.

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.

Business / 26 May 2020

Design Psychology: 8 Strategies to Use in Your Projects

Psychology, the study of the human mind, is a very complex subject that even the scientists struggle with. In fact, scientists and researchers are still trying to figure out why we have dreams when we sleep.

However, thanks to many studies, years of research, and the dedication of brilliant minds like Sigmund Freud, we now have a general understanding of how the human mind works.

As it turns out, our minds are pre-programmed to respond and react to certain things in certain ways. There are also specific patterns of how our mind reacts and the way we think. In psychology, these patterns are called “schemas”. Researchers have also found strategies that could influence these patterns to control our reactions.

Everyone from magicians to big brand corporations and the mass media have been using and taking advantage of these strategies for generations. To influence our behavior and sell products.

In this guide, we look at how you can apply the same psychological strategies they use for the good of others. And make better and more effective designs.

Business / 6 Apr 2020

10 Tips for Working From Home With Kids

If “work from home” wasn’t part of your vocabulary or company culture two months ago, it very well could be now. An increasing number of people across industries have set their online status to WFH.

And while some have glorified working from home, others find it to be distracting and awkward, especially with children in the home. But there are some things you can do to make it easier.

Establishing a working from home routine for you and your kids is the key to long-term success. You need clear boundaries and a little flexibility (even if it does seem like an oxymoron) to keep your home and work life running smoothly. Here are 10 tips to get you on the right track.

Business / 1 Apr 2020

7 Tips to Improve Your E-Commerce Website Design

When it comes to selling online, you probably know that security and quality items are key components of your shop. The design of your online store can matter too.

You want to create a design aesthetic that’s easy to navigate and leads users to items they want to buy with the ability to check out quickly.

A solid e-commerce website design can actually help you increase sales because it makes shopping easy. Here are seven tips to help you create an even better online store, with examples of online stores that rock.

Business / 23 Mar 2020

7 Tips for Developing a Website Redesign Strategy

With the average lifespan of a website being somewhere between 3 and 5 years, chances are that you’ll have a website redesign project soon (if you aren’t already working on one.)

The foundation of a solid redesign is strategy. What do you (or your client) hope to get out of the redesign? Why is the change being made? What does success look like?

Answer these questions and it will help bring the design together. Plus, we have a few more tips for developing a website redesign strategy. (Take note of the images in this post, they are pretty nifty website designs from the Design Shack gallery.)